Beautiful hair is a right, but it shouldn’t be at the expense of our planet…every decision we make is a considered choice
We are very conscious about doing business in the right way, from where we source our ingredients, to the waste create. Every action creates a reaction and we must be mindful of ours.
Our focus is to deliver the best in hair health – but how we do that is also key. From working with an all female co-operative for our Shea Butter, to using by-products of the food industry for our sweet almond oil to extracting our natural oils in the most sustainable way to reduce the impact on our environment. Our hair should feel great but not at the cost of our planet.
We are proudly plastic free, preferring recycled aluminium that can be refilled time and time again, vegan and cruelty free. We can ensure to be inclusive and conscious in every decision we make. We may not be perfect, but we are conscious and will continue to get better as we grow.
Luxurious texture, luxurious feel and luxurious results.
We all deserve the best and when it comes to hair that means strong, healthy and luscious locks!
Formulated by Shedid & Parrish, Bio-chemist led team. Under the watchful eye of our founder our products harness the best that nature has to offer to deliver formulations that really work.
Highly active ingredients and proprietary actives in unique formulations that deliver exceptional results!
To strengthen, nourish, soften and protect!
